{"id":566,"date":"2022-10-06T20:12:02","date_gmt":"2022-10-06T18:12:02","guid":{"rendered":"https:\/\/www.purpose-pricing.com\/?page_id=566"},"modified":"2022-10-12T11:13:24","modified_gmt":"2022-10-12T09:13:24","slug":"was-ist-purpose-pricing","status":"publish","type":"page","link":"https:\/\/www.purpose-pricing.com\/en\/was-ist-purpose-pricing\/","title":{"rendered":"Was ist Purpose Pricing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"566\" class=\"elementor elementor-566\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc40f7 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7fc40f7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a316b89\" data-id=\"a316b89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa7441e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa7441e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf05b3a\" data-id=\"bf05b3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a27ecbf elementor-widget elementor-widget-heading\" data-id=\"a27ecbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">PURPOSE PRICING<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9246e5c elementor-widget elementor-widget-text-editor\" data-id=\"9246e5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The idea briefly explained. \u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-613fd9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613fd9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56c91e\" data-id=\"d56c91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a66ccc2 elementor-widget elementor-widget-heading\" data-id=\"a66ccc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Die Sache mit dem Purpose<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da79b95 elementor-widget elementor-widget-text-editor\" data-id=\"da79b95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The topic of purpose has become increasingly important in recent years. Management thinkers,  consultancies and CEOs argue that \"shareholder value\" can no longer be the sole objective for the orientation of companies. Rather it is about establishing the purpose, i.e. the social added value that a company creates or strives to create, as a central orientation element.<\/p><p>Larry Fink, founder and CEO of the world's largest wealth manager BlackRock, has been emphasizing the importance of purpose for companies for several years. In his annual \u201cLetter to CEO\u201d, he wrote that it is not enough for companies to be financially successful, but rather that they have to contribute something to society. In the meantime, this actually seems to have reached the majority of company leaders. According to the \u2019<a href=\"https:\/\/www.brandpie.com\/thinking\/ceo-purpose-report\/2022\" target=\"_blank\" rel=\"noopener\">CEO Purpose Report 2022<\/a>\u2019 83 percent of CEOs surveyed say they have or are striving for a purpose statement. 73 percent of CEOs stated that their purpose now influences the majority of their decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a58fc2 elementor-widget elementor-widget-heading\" data-id=\"7a58fc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Price is Right<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc505fe elementor-widget elementor-widget-text-editor\" data-id=\"dc505fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pricing policy occupies an important position in business administration and management literature, as it represents a central area of corporate management due to its direct influence on profitability. In the models taught, prices are usually geared towards maximizing sales, profit or market share, depending on the strategic focus. The determining overriding goal for such targets continues to be the optimization of shareholder value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585f73b elementor-widget elementor-widget-heading\" data-id=\"585f73b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing needs Purpose <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1068c29 elementor-widget elementor-widget-text-editor\" data-id=\"1068c29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If companies are serious about their purpose, i.e. really aim for a higher corporate goal, this should also be taken into account in the pricing policy. Purpose-oriented corporate management requires purpose-based pricing concepts.<\/p><p>In relationships with customers, but also with employees and suppliers, the price charged for a service plays an elementary and often decisive role. When Blackrock CEO Larry Fink writes that companies should base their relationships with their stakeholders on the basis of their purpose, one can deduce that this also includes pricing policy.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d616fc elementor-widget elementor-widget-heading\" data-id=\"3d616fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PURPOSE PRICING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd9daf elementor-widget elementor-widget-text-editor\" data-id=\"7bd9daf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><p>PURPOSE PRICING stands for purpose-oriented pricing. With purpose-based pricing, an economically viable calculation is linked to the higher goals of a company. In addition to the purpose of a company, the motives, actions and possibilities of the customer can also be individually considered in the pricing. PURPOSE PRICING can thus also be used as an incentive tool to reward behavior that is in line with the company's purpose.<\/p><\/div><div><p>PURPOSE PRICING is diverse in its possibilities and needs to be designed individually for a company. The company purpose, the range of products and services, the brand promise, the economic realities, the market position and the customer relationships play decisive roles.<\/p><\/div><div><p>PURPOSE PRICING enables providers to fully live up to their purpose. The fact that such a stringent and resolute approach to one's own purpose has a positive effect on the radiance of one's own brand, customer loyalty and ultimately also shareholder value is obvious, but not an end in itself.<\/p><p>Witten by Michel Harms.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595b9ca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595b9ca\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f58ce6\" data-id=\"0f58ce6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d466770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d466770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8c9c04\" data-id=\"f8c9c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5690d03 elementor-widget elementor-widget-image\" data-id=\"5690d03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"44\" src=\"https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/05\/quote.svg\" class=\"attachment-full size-full wp-image-307\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdfe0e elementor-widget elementor-widget-heading\" data-id=\"4cdfe0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201ePutting your company\u2019s purpose at the foundation of your relationships with your stakeholders is critical to long-term success.\u201c <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b8ec7 elementor-widget elementor-widget-spacer\" data-id=\"70b8ec7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e11a72 elementor-widget elementor-widget-text-editor\" data-id=\"1e11a72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Larry Fink, CEO of BlackRock<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PURPOSE PRICING Die Idee kurz erkl\u00e4rt. \u00a0 Die Sache mit dem Purpose Das Thema Purpose hat in den letzten Jahren zunehmend Bedeutung bekommen. Managementvordenker, Unternehmensberatungen und CEOs argumentieren, dass \u201eShareholder Value\u201c nicht mehr der alleinige Zielpunkt f\u00fcr die Ausrichtung von Unternehmen sein kann. Vielmehr geht es im aktuellen Zeitalter darum, den Purpose, also den gesellschaftlichen [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"class_list":["post-566","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":54,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/566\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/566\/revisions\/788"}],"wp:attachment":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/media?parent=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}