{"id":546,"date":"2022-10-05T16:59:09","date_gmt":"2022-10-05T14:59:09","guid":{"rendered":"https:\/\/www.purpose-pricing.com\/?page_id=546"},"modified":"2022-10-12T10:23:09","modified_gmt":"2022-10-12T08:23:09","slug":"beispiele","status":"publish","type":"page","link":"https:\/\/www.purpose-pricing.com\/en\/beispiele\/","title":{"rendered":"Beispiele"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"546\" class=\"elementor elementor-546\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc40f7 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7fc40f7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a316b89\" data-id=\"a316b89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa7441e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa7441e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf05b3a\" data-id=\"bf05b3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a27ecbf elementor-widget elementor-widget-heading\" data-id=\"a27ecbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Examples of Purpose-oriented Pricing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9246e5c elementor-widget elementor-widget-text-editor\" data-id=\"9246e5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Inspiration\u00a0<\/p><p><strong>Disclaimer:<\/strong> purpose-pricing.com has no connection with the companies shown as examples and their price campaigns. The photos were taken from the company websites.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5af2691 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5af2691\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d7b16\" data-id=\"19d7b16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a607870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a607870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92116c6\" data-id=\"92116c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f76e8ac headline-underlined elementor-widget elementor-widget-heading\" data-id=\"f76e8ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">ROSSMANN<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af8dff elementor-widget elementor-widget-heading\" data-id=\"7af8dff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10% discount for customers without a car<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d28c7e elementor-widget elementor-widget-text-editor\" data-id=\"9d28c7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to ROSSMANN, sustainable management and responsible treatment of the environment have been part of the corporate culture since the company was founded.<\/p><p>On a day of action in September 2022, the company called on all customers to leave their cars at home and come to the ROSSMANN branch on foot, by bike or by public transport. All customers who said the keyword \"car-free\" at the checkout that day were promised a 10 percent discount on their purchases.<\/p><p>Even though this example was a marketing campaign limited to one day, we believe it is a successful example of purpose-oriented pricing.<\/p><p><a href=\"https:\/\/unternehmen.rossmann.de\/presse\/pressemeldung\/autofreier-samstag.html\" target=\"_blank\" rel=\"noopener\">Quelle: Rossmann\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ea3165\" data-id=\"1ea3165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a55321 elementor-widget elementor-widget-image\" data-id=\"3a55321\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"298\" src=\"https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/09\/rossmann.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-524\" alt=\"\" srcset=\"https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/09\/rossmann.png 359w, https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/09\/rossmann-300x249.png 300w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Werbebanner von Rossmann<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1100c2c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1100c2c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6127aee\" data-id=\"6127aee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54e5268 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e5268\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-da8bfc3\" data-id=\"da8bfc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ef675 headline-underlined elementor-widget elementor-widget-heading\" data-id=\"13ef675\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Mad Optimist<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4ec30 elementor-widget elementor-widget-heading\" data-id=\"5a4ec30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customers determine the price according to their possibilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6995f8 elementor-widget elementor-widget-text-editor\" data-id=\"e6995f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Mad Optimist is an American soap manufacturer that sells its products online. In their company principles, the three founders state that they want everyone to be able to afford their personal care products. In the online shop, customers can decide for themselves within a fixed price range how much they want or can pay for a product. For example, the possible price for a bar of soap is currently between 6 and 16 US dollars.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">With such a variable \"pay what you can\/want\" scale, the founders translate their company purpose directly into the end consumer price.<\/span><\/p><p><a href=\"https:\/\/www.themadoptimist.com\/blog\/2020\/05\/14\/sliding-scale-pricing\" target=\"_blank\" rel=\"noopener\">Quelle: The Mad Optimist<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e227f57\" data-id=\"e227f57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be489ac elementor-widget elementor-widget-image\" data-id=\"be489ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"794\" src=\"https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/10\/Bildschirmfoto-2022-10-08-um-14.32.30.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-717\" alt=\"\" srcset=\"https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/10\/Bildschirmfoto-2022-10-08-um-14.32.30.png 1274w, https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/10\/Bildschirmfoto-2022-10-08-um-14.32.30-300x187.png 300w, https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/10\/Bildschirmfoto-2022-10-08-um-14.32.30-1024x638.png 1024w, https:\/\/www.purpose-pricing.com\/wp-content\/uploads\/2022\/10\/Bildschirmfoto-2022-10-08-um-14.32.30-768x479.png 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot themadoptimist.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595b9ca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595b9ca\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f58ce6\" data-id=\"0f58ce6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d466770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d466770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8c9c04\" data-id=\"f8c9c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cdfe0e elementor-widget elementor-widget-heading\" data-id=\"4cdfe0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">... more examples to come! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b8ec7 elementor-widget elementor-widget-spacer\" data-id=\"70b8ec7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e11a72 elementor-widget elementor-widget-text-editor\" data-id=\"1e11a72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tips on successful implementations of purpose-oriented pricing are welcome at info@purpose-pricing.de<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beispiele f\u00fcr Purpose-orientiertes Pricing In den gezeigten Beispielen ist es Unternehmen unserer Ansicht nach gelungen, ihren Purpose in die Preisgestaltung einzubauen.\u00a0 Disclaimer: purpose-pricing.com steht in keinerlei Verbindung mit den beispielhaft gezeigten Unternehmen und deren Preisaktionen. Die Fotos wurden von den Webseiten der Unternehmen \u00fcbernommen.\u00a0 ROSSMANN 10 % Rabatt f\u00fcr Kunden ohne Auto Nachhaltiges Wirtschaften und [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"class_list":["post-546","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":55,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/546\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/pages\/546\/revisions\/775"}],"wp:attachment":[{"href":"https:\/\/www.purpose-pricing.com\/en\/wp-json\/wp\/v2\/media?parent=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}